Monday, April 23, 2012

Entry # 9 - "Shoppable magazine"

Getting consumer attention by all social means have been triggered by evolving technology. Thanks to it we have "Facebook updates, editorial content, multiplatform strategies and image-driven Instagram", etc. Train of retailers choosing the ways to touch hearts and wallets of their consumers. Net-a-porter, e-commerce luxury retailer, prioritizes on a editorial content. have created a weekly, online magazine turning it into "shoppable magazine" while entertaining and engaging consumer in seamless online experience. This week issue highlights "The Paris Portfolio" featuring tips and interviews from prominent French women on how to achieve Parisian style.

Images from

To promote recent line Karl by Karl Lagerfeld for which net-a-porter was exclusive distributor have been initiated multi-faceted mobile application. The app was featuring a contest to win a Karl product or a $ 1,000 credit at Net-a-Porter creating a "buzz" through its Facebook page, Web site and YouTube.

Sunday, April 15, 2012

Blog Entry # 8 - Vanessa Bruno's Video LookBook

Summer frocks, sun, ocean, fun! Who is ready for the Summer? Vanessa Bruno's video Look Book definitely get you into the mood for it. With a summer around the corner we are in anticipation to update our summer wardrobe. In the featured video the designer immerses us into dreamlike surroundings that summer usually associated with. Lou Doillon ( the daughter of fashion icon Jane Birkin) and Jessica Joffe communicate french unconventional chic.

Particularly the last scene amuses me when models play Holi (annual festival of colors.) Inspired by an Indian celebration revelers throw bright powders and colored waters resulting in naturally tie-dyed garments. My friends as well has a chance to participate in this "live it in the moment" celebration:)

Monday, April 9, 2012

Blog Entry # 7 - Vince Trunk Show

With a shift of many venues into cyberspace trunk shows are no strangers to that either . Before trunk shows represented exclusive events with designer appearances talking about inspiration and key pieces of upcoming collection while sipping champagne. Nowadays, many retailers are holding trunk shows on the Internet allowing broader audience to be part of these events. Convenience of the virtual shows allows for higher sales at full retail prices but what's  missed is the feel of a real-life trunk show.
Please find below Vince Fall 2008 Trunk show for Although the collection is few years old the key items still can be incorporated into today's casual wear wardrobe.