Monday, April 23, 2012

Entry # 9 - "Shoppable magazine"

Getting consumer attention by all social means have been triggered by evolving technology. Thanks to it we have "Facebook updates, editorial content, multiplatform strategies and image-driven Instagram", etc. Train of retailers choosing the ways to touch hearts and wallets of their consumers. Net-a-porter, e-commerce luxury retailer, prioritizes on a editorial content. have created a weekly, online magazine turning it into "shoppable magazine" while entertaining and engaging consumer in seamless online experience. This week issue highlights "The Paris Portfolio" featuring tips and interviews from prominent French women on how to achieve Parisian style.

Images from

To promote recent line Karl by Karl Lagerfeld for which net-a-porter was exclusive distributor have been initiated multi-faceted mobile application. The app was featuring a contest to win a Karl product or a $ 1,000 credit at Net-a-Porter creating a "buzz" through its Facebook page, Web site and YouTube.

No comments:

Post a Comment